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Instagram’s Switch to 4:5 Grids: How It Elevates Your Content Game

Writer's picture: MasterWits SolutionsMasterWits Solutions


Big news, Instagrammers! The classic square grid we’ve all been used to is getting a makeover. Instagram is now rolling out a 4:5 aspect ratio for its grid, and it’s got everyone talking. Whether you’re posting selfies, travel shots, or running a brand, this update changes the game. Let’s break it down and see how you can make the most of this new format.


So, What’s Changed?

For the longest time, Instagram was all about the square photos. But with vertical content taking over (thanks to Stories and Reels), it makes sense that they’re shaking things up. The new 4:5 grid lets you post taller images, meaning more of your awesome content gets to shine without being cropped to fit that tight square.


Why You Should Care

  1. Bigger and Better: With the 4:5 aspect ratio, your photos and videos take up more space on the screen. That means they’re harder to miss when someone’s scrolling through their feed.

  2. Fits the Flow: Since we’re all used to vertical content from Stories and Reels, this update makes your feed feel more connected and smooth.

More Room to Get Creative: No more cutting out important parts of your shots to fit the square. You’ve got more space to work with, so let your creativity run wild!


How to Nail the 4:5 Grid

Ready to dive into the new format? Here’s how to make it work for you:

1. Shoot Tall

Start thinking vertically! When you’re snapping pics or shooting videos, frame them with the 4:5 ratio in mind. You’ll be able to showcase more of your subject, whether it’s a breathtaking landscape or a cool outfit.

2. Freshen Up Your Feed

This is your chance to give your profile a fresh new look. Think about how your posts will fit together on your grid. Maybe it’s time to switch up your style or try out new themes.

3. Use the Space Wisely

Got a message to share or a product to showcase? Use the extra vertical space to add more details, text, or even a quick story. It’s perfect for making your posts more engaging and informative.

4. Play Around and See What Sticks

The best way to figure out what works is to experiment. Post different types of content, see how your followers react, and adjust from there. Don’t be afraid to mix things up!


What do you think about Instagram’s new 4:5 grid? Love it? Hate it? Still figuring it out? We want to hear from you! Drop a comment, share your thoughts...


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